How To Create a Great Airline Website
In an environment that is competitive than ever, there is no excuse why any airline should not have a website. But does every airline achieve the true potential of their website ?
A website that just sits on its own does not provide any benefit to your airline. The website should be earning and it should be actively contributing to your profit.
It is essential for any airline website to have an online booking facility, but this alone is not enough. Your website should have a high conversion rate, which means your website should have a high rate of converting traffic into money. In our case, this is revolving mostly around ticket sales, but there are also many possible ways for different airline models to increase ancillary income through the website.
I aim to cover the basics of building a great airline website with a high conversion rate, implementing a solid social media strategy around it and effectively turning it into a money making machine in this short series.
The topics that I expect to cover are
1. Design and implementation for a high conversion rate
2. Marketing your website and increasing traffic
3. Increasing your website income
4. The social media strategy
5. Improving and implementing a solid, bullet proof internet sales network of your own
Watch this space.
Photo by BidWiya .
[...] to the first installment of Creating Great Airline Websites series. Albeit a little bit delayed, we’re ready to begin with Design & Implementation [...]