Blogging is word of mouth

That is true. And that is what every airline, airport or business should focus on when running a blog. And that is why you should have a blog.

Expecting a blog to directly yield you sales is like expecting a horse to earn money for you. It can be done, but it is only an indirect benefit.

What the horse best can is run – and what the blog can do the best is spreading word of mouth. And that is worth millions.

A blog helps you to build a dedicated audience of yours. An audience that awaits and returns everyday, to hear from you. This audience spreads your message.

And the trust they deliver with this word of mouth converts to sales for you.

This audience grows everyday, and their word of mouth is something you can never buy even for a billion dollars via any other medium.

The blog is your workhorse to do this.

This is real. And it works. Many companies like 37Signals and people like Seth Godin and Chris Brogan have used this tactic for their success.
YOU are not late too.

Note : As an independet consultant, I provide blog consulting and development services to aviation firms. If interested, you can reach me here .