Defining

There is something common between all Seth Godin , Chris Anderson and David Allen .
They all defined things.
By defining, they gave a meaning to something – something both you and I can refer to.
This defining could simply be giving a name for a nameless phenomena that has existed for centuries and we all acknowledged for years, or defining something very hard to understand in simple terms that we all can understand.
Giving a definition is what made them remarkable.
They are not the only people. Merlin Mann, Malcolm Gladwell, 37Signals, Matt Mullenweg and even Albert Einstein all fall under this category.
They have defined something that has since become an standard. It is not about setting an standard, but about giving a definition that tends to make the world set it as a standard.
It is not the matter how important the defined thing might be – the remarkability lies in daring to define it.

Define it. Give it a whole new meaning.