Welcome to the second lesson of Blogging for Airlines series. Today we’re going to discuss about finding the perfect choice of software platform for your blog. A blogging software platform is the specialized content management system powering your blog. These software come as either pre-installed hosted third party services...
Is your brand Receiving less attention than your competitors ? Not known well among your target catchment area ? Not known well by people ? Do people Not know what your brand offer ? Look puzzled when heard of your brand ? Consider your airline as “third class” when...
Welcome to the first installation of our Blogging for Airlines tutorial. Today, we’re going to learn about the values of having an airline blog. Why is a blog important to your airline ? 1. Engage with Your Customers A blog is one of the best ways to engage with...
In today’s corporate communications, a blog plays an important part. It can help you engage with your passengers, establish deeper relations with them, present a perspective from a voice of your own and promote your brand. But building a blog, yet a successful one, has not been easy for...
Social media marketing is like going for a gym workout. Do not overdo – Overdoing workout can make you tired and fatigue. Overdoing social media marketing can make you a trouble to your fans, thus reducing your influence. Do not underdo – Underdoing workout can make you fat. Underdoing...
SriLankan Airlines had minimized losses to the year ending 31st March 2010 and unveiled ambitious expansion plans, at the carrier’s 31st Anniversary held at Colombo Bandaranaike airport yesterday. The carrier’s losses to the period ending 31st March were LKR 6.06b ( USD53.7 million ), compared to LKR 9.99b an...
A United Parcel Service ( UPS ) Boeing 747-400F aircraft has crashed while on approach to Dubai. The aircraft had reportedly declared a mayday and veered off while on approach to runway 12L. The aircraft is N571UP, a 2007 factory built freighter. It had been operating as UPS6, and...
How to Build Trust ? There are many ways an airline can build trust with their customers. But when it comes to the airline’s website and social media – they need to take two different ways. 1. Website The main goal of the modern airline website is neither to...
In building an online brand presence, having a voice of your own – a popular insider as an online brand ambassador – could be very beneficial. It helps to make a brand’s activities online look more closer, credible and responsible to a customer. Apple has Steve Jobs. Nokia has...
Yes, I will be available for aviation consultation from today, and I will focus on social media ( for the start ). Social media is an effective tool to connect with your customers, and to drive sales. And having realised this, many leading companies from most industries have now...
