A Perfect Branding Strategy..
.. is creating a fantasy that your customer believes and can live in.
That simple.
But keep in mind that this should be a perfect branding-fantasy-strategy. A story unique to your own brand.
Adding a part of JetBlue’s branding with AirAsia flavor won’t work. A JetAsia ? Well, that might work.
P.S: AirAsia X CEO, Azran Osman-Rani, just informed on Twitter that AirAsia has won SkyTrax Best Low Cost Airline award for 2010 . This is the second consecutive year for AirAsia winning the award.
Branding is really needed in any kind of business out there. To make their customers and customers to be, that their company has a great service.