How to Build Trust ? There are many ways an airline can build trust with their customers. But when it comes to the airline’s website and social media – they need to take two different ways. 1. Website The main goal of the modern airline website is neither to...
Aerolineas Argentinas ( IATA: AR ), the Argentinian flag carrier, has unveiled a new corporate identity. Aerolineas Argentinas renews its visual identity keeping certain characteristic elements, such as the condor – currently present with a simple and slender line – but changing its blue color for light blue as...
.. is creating a fantasy that your customer believes and can live in. That simple. But keep in mind that this should be a perfect branding-fantasy-strategy. A story unique to your own brand. Adding a part of JetBlue’s branding with AirAsia flavor won’t work. A JetAsia ? Well, that...