London Gatwick based charter airline Astraeus has appointed Iron Maiden member Bruce Dickinson as its Marketing Director with immediate effect. Bruce, 52, is the vocalist of the band, considered as one of the most successful heavy metal bands of all time. One of the little known facts is that,...
Social media marketing is like going for a gym workout. Do not overdo – Overdoing workout can make you tired and fatigue. Overdoing social media marketing can make you a trouble to your fans, thus reducing your influence. Do not underdo – Underdoing workout can make you fat. Underdoing...
Yes, I will be available for aviation consultation from today, and I will focus on social media ( for the start ). Social media is an effective tool to connect with your customers, and to drive sales. And having realised this, many leading companies from most industries have now...
What does ‘marketing‘ sound like to you ? Selling a product ? Sure ? Then think again. Marketing has a much bigger picture behind it. Innovative marketing means using your creativity to make something influential, and then using that influence to making money from your product. The innovative marketing...
Can Twitter actually help an airline ? Perhaps this is a question that you recently pondered as an airline executive ? On a personal level, I had registered for Twitter back in 2008 but never used it till 2009. It was probably FlightBlogger‘s extensive use of Twitter that persuaded...