The Value of a Blog

Welcome to the first installation of our Blogging for Airlines tutorial.
Today, we’re going to learn about the values of having an airline blog.
Why is a blog important to your airline ?

1. Engage with Your Customers
A blog is one of the best ways to engage with your customers. It creates a great opportunity for an open conversation with your customers.
You are able to post about any subject you may like, that might have deemed informal for your main website, and gather customer input. This could range from a new destination you plan to launch to a new seating type to a simple contest. The comment section in the blog acts as a place for your customers to let you know what they think. The less-formal feeling of a blog encourages your customers to express themselves more, and more openly, with you. This helps you to easily gather user input without even bothering to host a survey. Two way communication at its best.

2. A Voice of Your Own
As an industry that is always prone for blame, most media institutions rarely take a positive attitude when reporting about an airline. The blog is here to change that. It gives you a credible platform of your own to tell the story from your side and to express your perspective.
And what could be better, your loyal blog followers will always be ready to take your side.

3. SEO

Blog software, such as WordPress, are naturally quite high in Search Engine Optimization. And their frequent content generation further helps for organic search engine optimization. When you add a blog to your main website ( eg: blog.theairline.com ), it naturally increases your PageRank, thus positioning you higher for relevant keywords on respective search engines. This directly translates to more clickthroughs and thus more ticket sales.

4. Fuel Corporate Activities
A blog can be a very helpful tool to raise awareness and build a following about a corporate activity or event you plan to execute. Various departments of your airline from Marketing to HR to Sales and on, can use the blog to inform the public about upcoming events.

5. Be Your Social Media Hub
Your blog can act as a content hub for your social media. It can be configured to automatically update your new content on your other social media channels, such as Twitter and Facebook. This not only increases activity of your other social media channels, but also increases their value by offering compelling content.
The sharing options on your blog – enabling to instantly post your content to popular social media networks – makes it even more easy to spread your message, without any hassle at all.
Content and sharing are the two key components of social media, and your blog provides them both.

All in all, blogs are the workhorses of social media. So what are you waiting for ? Let’s explore the journey of how to set up your airline’s blog, from the next lesson.